Farm Bill 2014 Research Paper Example | Topics and Well Written Essays - 2500 words

Farm Bill 2014 - Research Paper Example dent Barrack Obama signed the bill into law after a successful procedure of amendment by the United States house representatives and United States senate (Wfan.org 2). The bill signed to law has an investment budget of over $489 billion which targets innovative programs to boost agriculture in the next five years (Wfan.org 2). The agriculture Act of 2014 is a powerful tool with important legislation will ensure that millions of American citizens have a huge historic gain. The bill aims at creating new jobs for Americans across the rural setups (Wfan.org 2). Moreover, agriculture markets according to the bill will be expanded primarily locally and internationally. This will ensure the farm produce harvested are sold quickly in the best markets globally. It should be noted that this farm Bill 2014 already signed into law by president Obama of United States of America is one of the greatest move American government has taken which will save tax payers over $24 billion (Sustainableagriculture.net 4). This is due to the reforms the law supersedes that will make farming easier and ensure timely accessibility to market. To begin with, the law has stated clear directives concerning agriculture commodities. Farming is one of the most unique profession businesses that face much risk for example; bad weather, natural calamities and poor marketing. The bill has clearly terminated direct payments, strengthened crop insurance and also encouraged innovative risk management approaches (Sustainableagriculture.net 4). This specifically will enable farmers to gain more assistance in farm production primarily when their farm is threatened by various risks emanating factors which are beyond control (Sustainableagriculture.net 4). In addition to this, the bill also ended direct farm payment to millionaire (Sustainableagriculture.net 4). To expand on this, it is clear that farmers with adjusted gross income (AGI) which hits $900000 and above are ineligible for payment from farm

The effect of Indian culture on McDonalds advertising Research Paper

The effect of Indian culture on McDonalds advertising - Research Paper Example Like McDonald’s advertisement in Hindi which was made to reach out to majority of the people seeking happiness, as Hindi is the prominent language in India. It has also named its product in Hindi like Chicken Maharaja-Mac. In any country non-verbal communication plays a vital role in its culture. India is rich with her ceremonial greetings. Each gesture has its own language. Hence marketers need to be clear about the meanings associated with each of the symbols and signs. Like McDonald. The logo of McDonald now not just represent a hamburger restaurant, it has changed in India to represent vegetarian foods also. Since in India, the concept of beef was not allowed across many states, hence McDonald changed their strategy to introduce vegetarian restaurants in India. Also it uses a mannequin representing a joker with folded hands doing Namaste in Indian style. It represents greetings in Indian culture. Rituals and customs are ways in which a society practices of follows their religious beliefs. These are also passed down from generation to generation. The purpose of rituals is to maintain social acceptances, social bondage, and satisfaction. Consumers are also guided by these rituals. McDonald had to change their marketing strategy to introduce items of Indian origin like Wraps Pizza McPuff, McAloo Tikki Burger, Mc Veggie, and Curry Pans to make win over the consumers. Traditions are the rules which society follows and each religion has their unique tradition to follow. Over the years this tradition does evolve to accommodate new traditions. For a company this tradition guides the responses of consumer in response to a strategy. Indians by are vegetarian by religion. Hence McDonald understood the huge potential of making money from vegetarian outlets. Hence they also opened vegetarian outlets to adapt to Indian society. In a country like India, which has many subcultures in it, good taste means many different things to a variety of