Energy Drinks essays

Caffeinated Drinks articles What number of us have searched for or utilized something to support our vitality. The greater part of us have gone to caffeinated drinks for this issue. The majority of us never at any point acknowledge what is in them or how it could impact us. So accomplish they work are most certainly not? Allows find to out. Caffeinated drinks contain drugs that can genuinely damage and harm your body. The most unsafe medication found in most caffeinated drinks is ephedra. This concoction is identified with the synthetic substances found in speed, Ritalin, and cold drugs. Ephedra can cause genuine heart difficulties, strokes, seizures, and even passing. So how do caffeinated drinks help give us that little lift? Well most contain twenty to thirty grams of sugars and one hundred and twenty-five calories. Starches are our bodys principle wellspring of vitality. For individuals needing to get in shape the additional calories can really make you put on weight. Caffeinated drinks additionally contain different substances, for example, salt, caffeine, and taurine. None of this assists with expanding execution. Nutrient B is the best fixing in caffeinated drinks, yet there are simpler and less expensive approaches to get this. So what impacts do caffeinated drinks have on us? Well other than causing hypertension and slaughtering your wallet there not so much useful for anything. The vast majority of the fixings are dumped directly out of the body since they are viewed as an outside substance. So simply recollect this whenever your enticed to get some extravagant advertised up drink. What looks great outwardly could slaughter you within. ... <!

010 Saying Why it Matters Professor Ramos Blog

010 Saying Why it Matters Fast Write Fast Write For what reason does the paper of your subject issue? What are the bigger ramifications or outcomes? What should your peruser detract from your article? What of it? Saying Why it Matters The â€Å"so what?† enables the peruser to comprehend what the bigger ramifications or results of the theme are. Midterm Presentations Keep introductions between 3 to 5 minutes. Speedy Write Does school despite everything make a difference? Why or why not. Remark underneath this post. Gathering Work We had two readings during the current week. We are going to separate the readings and work in gatherings to make sense of the principle takeaways, significant focuses, and fundamental models we have to recall. Part 13 (â€Å"Don’t Make Them Scroll Up: Entering Online Conversations) (166-175) Liz Addison’s Two Years are Better Than Four (365) You will have ten minutes to make sense of the primary concerns. Pick a copyist, and moderator. Review the focuses on the board. The moderator will have 3 minutes to clarify the central matters. What contention is Addison reacting to? Addison talks about her own training experience as a component of the contention. What job does this utilization of self-portraying story play in her contention? Does school despite everything make a difference?

A College Essay Coachs Take on the College Admissions Scandal

A College Essay Coachs Take on the College Admissions Scandal The college admissions scandal that has been all over the news has inspired me to break my recent blogging silence. The greed and lack of integrity exhibited by employees of top universities disturb me greatly. Since I am a Yale graduate, I have received a couple of apologetic letters from President Salovey; I hope that the school’s promise to be more vigilant in its admissions process holds true. Since I am a college admissions essay coach, I had the opportunity to be interviewed by the media. Both USA Today and Rob Hart of WBBM talked to me about ethics in college admissions. Here are the article and radio clip for your reading and listening pleasure: USA Today:  Do all students cheat on their college applications? No, consultants say, but there are plenty of problems. I get calls from people who want me to write essays for them, and I won’t do that, said Brenda Bernstein, who runs The Essay Expert. This student is being judged on their own ability. But there are services that do that. And some sell academic essays as well. WBBM Newsradio Show: Essay Coach Talks Best Practices For College Applications The Dual Life of a Resume Writer and College Essay Coach What strikes me, in particular, is that many people conflate the ethics of writing a professional’s resume with the ethics of writing a student’s college essay. I keep explaining to reporters and others why they are not the same. One of my resume writer colleagues posted this comment about the college admissions scandal to my Facebook page: Just to be devils advocate here, I dont see the difference between writing essays with information students have given about THEIR story and writing a resume for someone who tells you his / her story about his / her career. We dont put on the bottom of their resumes that it was written by us. Most executives have their executive assistants write their letters for them. Is that cheating by the executive (we have all seen where an executive calls his assistant into the office to take a memo)? Like I said, just playing devils advocate.  :-) My response: There is no assumption or requirement that resumes be written by the job applicant. In fact, many hiring managers say they *prefer* a professionally written resume. Theres also no rule that a student cant get some coaching and editing help on their essay. English teachers and guidance counselors have been doing this for years. Whats important to me is that the essay is truthful, at the level the student is capable of writing, and in the students voice. What I would add to the above is that there is most definitely a rule that students must write their own application essays. Admissions committees judge them for the quality of their writing and how they express themselves, because they are going to be required to use those skills in their college careers. By contrast, an executive wont be expected to write a good resume as part of his or her job. Moving Toward Truth Integrity My job as a college essay coach is to help a student tell the truth â€" not the version of the truth they think an admissions committee wants to hear. I can’t tell you how many times I’ve asked an applicant, “Is that really true?” and gotten the response, “Well not completely. But it seems like that’s what I should have gotten out of it.” Again and again, I point the writer to the truth, which is always more interesting than the picture perfect story they thought they should tell. As a resume writer, too, my job is to tell the truth. The facts speak louder than any flowery language we could write to make something sound better than it is. We stick with the facts. The cheating uncovered in the recent college admissions scandal goes far beyond helping students think through the best way to tell their story. It goes way past the level of supporting an executive by presenting her accomplishments powerfully in writing. I hope the world recognizes this difference. More important, I fervently wish that parents, college admissions advisors, university administrators and sports coaches choose to act with integrity as they shepherd young adults into what could be the most important four years of their lives.

A Comparison Of Anthem And Fahrenheit 451 - 794 Words

Imagine a dystopian world, amidst dark power through government and society itself being the antagonist. In Anthem by Ayn Rand and Fahrenheit 451 by Ray Bradbury, stories of two dystopian societies, two characters crave for power and less restriction. Throughout their journey, they battle constantly with submission to their government and conformity to the world they are forced to live in. The two protagonists realize they must sacrifice their predestined lives and find a way out of their controlled lives in their manipulative worlds. In Anthem, individualism is oppressed, word’s to talk about oneself and all first person comments have been outlawed. â€Å"Dare not choose in your minds the work you would like to do when you leave the home of†¦show more content†¦He enjoyed this status until one day realizing the life he is living does not truly makes him happy, it makes him miserable. A world with the government spying over them, with a mechanical hound to get rid of society’s people who go against the law, accompanied by fear that the government wants to convey. â€Å"Was it my wife who turned me in? (F451 120).† Fear through Montag going against the social norms of his world by reading a prohibited book creates terror from his wife who ends up putting her own husband in trouble. The obstruct block against both society’s communication and the censorship enforces character’s from both stories to warn readers that knowledge in a world without books and not being able to use words to describe themselves, becomes a world with constant conflict and war with consequences unknown. Freedoms being taken away leads to both protagonists in the story to run away and escape what society has confined them too, leading to taking risks and doing whatever it may take to break free of control. â€Å"Do your own bit of saving, and if you drown, at least you die knowing you were headed for shore (F451 86).† This piece of advice given by Faber leads readers to think to stand up for themselves, to fight for something they believe in no matter what happens in the process of achieving that outcome. Though this, truth must be seeked through the courage they find in themselves. In GuyShow MoreRelatedFreedom Of Individuality In Fahrenheit 451 And Anthem By John Bradbury896 Words   |  4 Pagesrealize how corrupt their society is. In both Fahrenheit 451 and Anthem, the use of protagonists, opening scenes, and other characters bring us to a similar theme, freedom of individuality. Rand and Bradbury effectively utilize their main characters to tell readers to do what they want, teaching them the overall importance of freedom and liberty.   Ã‚  Ã‚  In most stories, the protagonists are often the ones that are different from everyone else. In Fahrenheit 451, Montag is best described as rebellious andRead MoreCritical Analysis Of Fahrenheit 4511266 Words   |  6 PagesTo begin, in Fahrenheit 451, Ray Bradbury incorporated: a censorship aspect intended for the book, social commentary, and the social critical analysis which relates to conflicts in our world today. To continue, censorship can be considered a â€Å"threat† to society, for example, Bradbury uses the concept of the overuse of media and how it can affect the world and the people around you. Furthermore, Bradbury’s key focus was to satirize the excessive use of television and the media as a news and entertainmentRead MoreFahrenheit 451 : A Marxist Criticism2256 Words   |  10 PagesFahrenheit 451:A Marxist Criticism In Bradbury s Fahrenheit 451, a dystopian society is depicted lacking one major aspect; books. Written in the wake of the cultural purge by Nazi Germany, there are evident parallels of the effects of mass media on culture between the book and the events that took place in Germany. Bradbury s intent of the novel is to demonstrate that in the lack of books and outside forms of culture, information given replaces true, original thought, and the one thing that makesRead MoreAnalysis Of Fahrenheit 451 By Ayn Rand2251 Words   |  10 PagesIn Bradbury s Fahrenheit 451, a dystopian society is depicted lacking one major aspect; books. Written in the wake of the cultural purge by Nazi Germany, there are evident parallels of the effects of mass media on culture between the book and the events that took place in Germany. Bradburys intent of the novel was to demonstrate that in the lack of books and outside forms of culture, information given replaces true, original thought, and the one thin g that makes us humans disappears. Without the

Quotes That Reveal the Most Hate Around Us

Hatred is a powerful emotion. Unless kept in check, hate can cause an avalanche of destruction. It wreaks havoc on relationships, breaks up families and even takes innocent lives. It preys on civil societies. With hate, dark thoughts of revenge and destruction can cloud the mind. These quotes illuminate this most devastating and destructive emotion that has been with man throughout time and illuminated in religious texts as well as pop culture. Famous Quotes on Hate Jonathan SwiftWe have just enough religion to make us hate, but not enough to make us love one another. Kurt TucholskyThose who hate most fervently must have once loved deeply; those who want to deny the world must have once embraced what they now set on fire. Maya Angelouâ€Å"Hate, it has caused a lot of problems in the world, but has not solved one yet.†Ã‚   Coretta Scott KingHate is too great a burden to bear. It injures the hater more than it injures the hated. Oprah WinfreyYou cannot hate other people without hating yourself. George Bernard ShawHatred is the cowards revenge for being intimidated. William Shakespeare, Antony and Cleopatraâ€Å"In time we hate that which we often fear.†Ã‚   Rene DescartesIt is easy to hate and it is difficult to love. This is how the whole scheme of things works. All good things are difficult to achieve, and bad things are very easy to get. The Rev. Dr. Martin Luther King Jr.Hatred paralyzes life; love releases it. Hatred confuses life; love harmonizes it. Hatred darkens life; love illuminates it. â€Å"Let no man pull you so low as to hate him.†Ã‚   Napoleon BonaparteA true man hates no one. Lord ByronHatred is the madness of the heart. AristotleTo enjoy the things we ought, and to hate the things we ought, has the greatest bearing on excellence of character. Stephen KingMonsters are real, and ghosts are real too. They live inside us, and sometimes, they win. Victoria WolffHate is not a good counselor. Charles Caleb ColtonWe hate some persons because we do not know them, and we will not know them because we hate them. Sir Walter RaleighHatreds are the cinders of affection. Zsa Zsa GaborI never hated a man enough to give him his diamonds back. Arnold SchopenhauerHatred comes from the heart; contempt from the head; and neither feeling is quite within our control. Henry Ward BeecherThere is no faculty of the human soul so persistent and universal as that of hatred. Kathleen NorrisHate is all a lie; there is no truth in hate. George EliotHatred is like fire — it makes even light rubbish deadly. Henry Emerson FosdickHating people is like burning down your own house to get rid of a rat. Ivy CullerHate less; live longer. John Steinbeckâ€Å"Try to understand men. If you understand each other you will be kind to each other. Knowing a man well never leads to hate and almost always leads to love.†

The relative importance of the following marketing factors Free Essays

The relative importance of the following marketing factors in driving product choice: brand, quality, distribution and pricing is commonly defined by a number of varied customer behaviors towards a particular product. Some of these behavioral traits may encompass taste, style, fashion as well as personal trend(s). Good and Service For instance, there are those consumers who would opt to posses a cello phone with such as brand name as Sprint. We will write a custom essay sample on The relative importance of the following marketing factors or any similar topic only for you Order Now By examining the basic features of the Sprint, it would be paramount to assert that, they innately captures the consumers imagination and more building a personal touch and class. Thus, it can be argued that, when the consumers purchases this particular brand, he or she is profoundly compelled by the desire to build a personal relationship which is more established by the nature of his preference (Kotler, 1999). Despite the price variations with other brands in the market, also, the brands quality, market eminence as well as its status singularly, the consumer will definitely pay particular attention to the attributes of the given product chosen and it is here that a strong bond between the consumer and the products develops. This infers that, the chosen product will be in a position to provide unmatched services to the user, hence, reinforcing the overall customer-product relationship. Also other influential elements may include; store, buying option, product, package, method of procuring among other market factors. Good Only Basically, when opting to a purchase a particular product or good, there are a number of unforeseen forces that determines which good is to be purchased. Though there are a number of attributes which may compel an individual to consider a particular item, it would be essential to assert that, any purchase is greatly influenced by the desire to build a health relationship with the chosen brand whether be it for immediate use or not. Take for instance; Colt is a brand name that is synonymous with top military experts more so, it is highly linked to professional marksmen. This is due to its qualities which include it loading and recoiling power, weight as well as the length and duration it can be used without jamming. Examining such attributes, it is fundamental to assert that, the market drives the given client to seek a gun that is reliable, also due to the nature of its market status, such aspects as durability, price, brand trust as well as its value makes it a brand of choice among the gun loving clients. Therefore, it can be started that, there are a number of factors which drives a product choice, in case of good, such attributes as product stability, brand, price as well as its quality and this instrumentally have been cited as some of the major factors that are involved in shaping a client-product relationship (Fournier, 2003). As a result, the more a product or a good is steady the more the relationship is sturdy. hence, another profound aspect may be attributed to personal attitudes and outlook change are subjective to consumer(s) individuality and lifestyle towards the given good as well as the source of the given product, hence, an individual may be compelled to be associated with a Colt due to the brand which is market wise renown rather than purchase the new market entrants. Therefore, it would be essential to agree that, customers develop relationships with brands and the implications of this for brand management. Service Only Examining the service only markets, it is essential to assert that, consumers are more than often attracted by the very first impression of the service provided. This infers that, a bond was formed. Consider for instance, a movie fan may get hooked to Paramount pictures productions due to the nature and of the quality of their movies, more so, this can also be due to the quality of their production in terms of theme, plot, storyline as well as how they employ such instruments as sound and visual effects to tell a story in their movies. Therefore, despite market influences which may include the scope of pricing as well as the trust developed towards a particular brand, it would be instrumental to argue that there are other factors which may compel a client to go for Paramount pictures instead of other film productions brands such as Warner or Columbia pictures. Some of these factors may entail individual preference making the client-product to go beyond emotionally level (Birger, 2003). Conclusions A number of diverse elements are singularly influencing the manner the marketing issues of brand relationships and brand communities are being developed. It would be paramount to assert that, where a consumer develops a relationship with a brand, it is likely that, the quality, package, brand or other key aspects may have contributed to such a development. Consider the fact that, such marketing aspects as psychographic and normative characteristics have a profound impact on the manner a customer relates to a product resulting to its purchase or rejection. Marketers have found that, these features have an impact on purchase intentions and these variables include: quality consciousness, deal proneness; value consciousness, attitudes of reference groups and price consciousness (Freeman, 2008). It can be argued that, consumers’ behavioral approach towards an immediate product interest as well as its purchase is in one way influenced by the manner marketers employ strategic promotional aspects in order to build client-product relationship. And this can be attributed to two essential behavior theories pertinent to aspects of marketing: namely utility theory and the theory of reasoned action (Callingham, 2004). References Birger, W (2003). Marketing Strategy . Massachusetts: MIT. Callingham, M. (2004). Market intelligence. NY: OUP. Fournier, S. (2003). Brand relationship . Florida: UMI. Freeman, J. (2008). Products and Branding. TUI. Kotler, P, (1999). Management. NY: OUP. How to cite The relative importance of the following marketing factors, Essays

Identify one health condition and discuss the impact on an individual and or wider society free essay sample

This essay will focus on the health condition of (HIV) Human immunodeficiency virus and its impact on an individual’s wellbeing. A number of key dictionary definitions will follow. According to the Oxford Dictionaries (2013) Health is defined as â€Å"A person’s medical and physical condition†. HIV is human immunodeficiency virus, a retrovirus which causes Aids. Oxford dictionaries (2013). These definitions refer to the Medical Model of health which focuses on the presence of disease and therefore the physical condition of the individual. According to Dr.David Zigmond (2ndmay 2010) The Medical Model assumes a simple mechanical view of illness and the body it occurs in. The impact HIV and Aids has on an individual’s wellbeing The HIV virus attacks the immune system and weakens the ability to fight off infections and disease. According to Avert.org (2012) in the last 30 years 35,493 people between the ages of 20-30 were diagnosed with HIV in the UK (appendix 1). There are a variety of ways that the Aids virus can be contracted. According to the Health protection agency (2012), 95% of those with HIV contracted the virus through sexual contact. The remaining 5% by using infected needles or transmission from mother to baby, before or during birth, or by breastfeeding. According to BBC news (2013) there are around 90,000 people living with HIV in England. One person in four does not know they have the virus therefore the actual numbers cannot be determined. According to the BBC news (24th April 2013) someone, somewhere in the UK is diagnosed with HIV every 90 minutes. Once an individual has contracted the HIV virus, emotionally it may be very difficult to come to terms and every individual will react differently. There are many support groups and HIV clinics that can provide you with counselling and information so that you can understand and discuss the condition all around the UK. Families may often provide the best emotional support and care (appendix 4). The new It Starts With Me campaign, created by the Terrence Higgins Trust, urges people in high-risk groups to get tested for HIV at least every 12 months, and more frequently if they have symptoms or have put themselves at risk by having  unprotected sex. For example this can help provide support and awareness. An HIV aids forum concluded that if individuals attended support groups it was a positive ‘life changing experience’. . However, according to Dr.Crook on the BBC news 31st May 2011 The stigma attached to having HIV means people are not coming forward for testing. Many individuals with HIV virus do not seek support, they may face prejudice as a result of their condition, and the social stigma surrounding AIDS may stop people discussing it (appendix 2a). Religious pressure and ignorance of how HIV is transmitted can lead to discrimination against people living with HIV (National Aids Trust (2011) Appendix 2b). Some of individuals are scared to tell their parents, family and friends fearing rejection. They may feel stressed, be angry, be in denial and/or they are at high risk of mental health problems, especially depression and anxiety (aidsinfonet.org (2012) appendix 2c). According to Randy Lambert yahoo contributor network (2010) finding out that you are HIV positive can have a major impact on your mental health. It may result in an early death not caused by the virus, using illegal substances, living recklessly, and becoming high suicide risk. According to nam aidsmap (2008) since 1990, nearly 2% of the approximately 14,000 HIV positive people who have died in the UK have taken their own lives. These points suggest that it depends on the individual and the help they seek and if they do not access the correct medical help it can course extreme consequences and the mental impact may be devastating. Physically there are three stages of HIV according to aids.gov(2013) (appendix 3). According to the Nhs (2012) in the early stages most people infected with HIV experience a short period of flu like symptoms two to six weeks after infection. stages 2 and 3, if left untreated, it will weaken ability to fight infection so much that you become vulnerable to serious illnesses and may only live for 3 years, this stage of infection is known as AIDS. At this stage the person infected will experience nightsweats, lack of motivation, persistantant tiredness, significant weight loss, diarrhoea, shortness of breath, swollen glands and a fever over 37 degrees that last weeks, it is shown once aids has taken over your body at this stage you have an increased risk of developing and catching life-threatening illnesses. According to aidsmap and the NHS (2012 ) the average life expectancy for people who are HIV positive in the UK is 60. According to the NHS (2012) there is medication to treat HIV, but there is no cure. The medication taken is Antiretroviral drugs (appendix ). According to the BBC news 1st December 2012) it estimated In 2011, there were 2.5 million new infections down 700,000 from the 2001 figure and an estimated 1.7 million people died from Aids-related illnesses. That was 600,000 fewer than in 2005. each year treatment costs for someone diagnosed with HIV is  £320,000, Or  £1.2bn over their lifetimes. Therefore this shows physically people are living longer and medication has been more effective over the years. Problems ahead desensitised the word HIV and Aids  There are claims that some HIV prevention charities are not spending their money effectively and the major charities in the field have fiddled around the edges and not confronted the major problem that sex without condoms is increasing. There is still too much ignorance about HIV and Aids. The impact HIV has on the individual and their wellbeing may be mentally and socially challenging and life changing experience. More needs to be done to promote safe sex and the impact HIV has on the indivual mentally and socially not just physically. There is treatment out there for the physical aspect of HIV available from their GP or Nhs hospitals which ha hown to be effective.Whereas the social and mental aspects are available to people it just if they are abe and willing to acces it. The Department of Health said (2011) with no cure, prevention and safe sex were key.

anti pot Essays - Drug Culture, Drug Control Law, Drug Policy Reform

I personally believe that marijuana should not be decriminalized. I understand that it is not a hardcore drug and has possible medical uses, but it is just wrong to decriminalize it. The reason I believe this is simple why give them the option that if they continue with their unhealthy addiction that their only repercussion is that they have to pay a little bit of money and continue to harm themselves and others. One who is a user of weed might say: well at least I am not drinking, doing cocaine, meth or taking pills because those are worse than pot. Well what I see just from my own experience with drug users is that they also do those other drugs also. (I would like to say that I have never done any of these drugs). I know quite a few people friends, family, and otherwise that does or has done drugs, and most of them will admit to popping pills or drinking while smoking marijuana. Although they might still do it, it is right to charge them a fine and throw them in jail for a number of days, because in the long run maybe they will come to their sense and stop doing that to their self. On top of that if they lose their education, have trouble getting a job, or fin ding a place to live as the article said. Then isn?t that a consequence of their drug addiction? I know that this sounds harsh and I get that it might have been a onetime thing for them. It was their choice to go against what the laws said. That being said I do believe that they should be able to be allowed back into society (record expunged), but only after they go through rehab and can physically prove that they are not abusing drugs through a drug test. I believe that marijuana should not be decriminalized because it would allow more people to abused it and with less consequences.

The Battle of Quiberon Bay During the Seven Years War

The Battle of Quiberon Bay During the Seven Years' War The Battle of Quiberon Bay was fought November 20, 1759, during the Seven Years War (1756-1763). Fleets and Commanders Britain Admiral Sir Edward Hawke23 ships of the line5 frigates France Marshal Comte de Conflans21 ships of the line6 frigates Background In 1759, French military fortunes were waning as the British and their allies were gaining the upper hand in many theaters. Seeking a dramatic reversal of fortunes, the Duc de Choiseul began planning for an invasion of Britain. Preparations soon commenced and invasion craft was gathered for a thrust across the Channel. The French plans were badly damaged during the summer when a British attack on Le Havre wrecked many of these barges in July and Admiral Edward Boscawen defeated the French Mediterranean fleet at Lagos in August. Reassessing the situation, Choiseul decided to push forward with an expedition to Scotland. As such, transports were assembled in the protected waters of the Gulf of Morbihan while an invasion army formed near Vannes and Auray. To escort the invasion force to Britain, the Comte de Conflans was to bring his fleet south from Brest to Quiberon Bay. This done, the combined force would move north against the enemy. Complicating this plan was the fact that Admiral Sir Edward Hawkes Western Squadron was holding Brest under close blockade. In early November, a large westerly gale struck the area and Hawke was forced to run north to Torbay. While the bulk of the squadron rode out the weather, he left Captain Robert Duff with five small ships of the line (50 guns each) and nine frigates to watch the invasion fleet at Morbihan. Taking advantage of the gale and shift in the wind, Conflans was able to slip out of Brest with twenty-one ships of the line on November 14. Sighting the Enemy That same day, Hawke departed Torbay to return to his blockade station off Brest. Sailing south, he learned two days later that Conflans had put to sea and was heading south. Moving to pursue, Hawkes squadron of twenty-three ships of the line used superior seamanship to close the gap despite contrary winds and worsening weather. Early on November 20, as he neared Quiberon Bay, Conflans spotted Duffs squadron. Badly outnumbered, Duff split his ships with one group moving north and the other moving south. Seeking an easy victory, Conflans ordered his van and center to pursue the enemy while his rearguard held back to observe strange sails approaching from the west. Sailing hard, the first of Hawkes ships to spot the enemy was Captain Richard Howes HMS Magnanime (70). Around 9:45 AM, Hawke signaled for a general chase and fired three guns. Devised by Admiral George Anson, this modification called for the seven leading ships to form line ahead as they chased. Pressing hard despite increasing gale winds, Hawkes squadron quickly closed with the French. This was aided by Conflans pausing to deploy his entire fleet in line ahead. A Bold Attack With the British approaching, Conflans steered for the safety of Quiberon Bay. Littered with a myriad of rocks and shoals, he did not believe Hawke would pursue him into its waters especially in heavy weather. Rounding Le Cardinaux, rocks at the entrance to the bay, at 2:30 PM, Conflans believed he had reached safety. Shortly after his flagship, Soleil Royal (80), passed the rocks, he heard the leading British ships opening fire on his rearguard. Charging in, Hawke, aboard HMS Royal George (100), had no intention of breaking off the pursuit and decided to let the French ships serve as his pilots in the bays dangerous waters. With the British captains seeking to engage his ships, Conflans tacked his fleet up the bay hoping to reach the Morbihan. With the British ships seeking individual actions, a dramatic shift the wind occurred around 3:00 PM. This saw the gale begin blowing from the northwest and made the Morbihan unreachable for the French. Forced to change his plan, Conflans sought to exit the bay with his unengaged ships and make for open water before nightfall. Passing Le Cardinaux at 3:55 PM, Hawke was pleased to see the French reverse course and moving in his direction. He immediately directed Royal Georges sailing master to put the ship alongside Conflans flagship. As he did so, other British ships were fighting their own battles. This saw the flagship of the French rearguard, Formidable (80), captured and HMS Torbay (74) cause Thà ©sà ©e (74) to founder. The Victory Wearing towards Dumet Island, Conflans group came under direct attack from Hawke. Engaging Superbe (70), Royal George sank the French ship with two broadsides. Shortly after this, Hawke saw an opportunity to rake Soleil Royal but was thwarted by Intrà ©pide (74). As the fighting raged, the French flagship collided with two of its comrades. With daylight fading, Conflans found that he had been forced south towards Le Croisic and was leeward of the large Four Shoal. Unable to escape before nightfall, he directed his remaining ships to anchor. Around 5:00 PM Hawke issued similar orders however part of the fleet failed to receive the message and continued pursuing French ships northeast towards the River Vilaine. Though six French ships safely entered the river, a seventh, Inflexible (64), grounded at its mouth. During the night, HMS Resolution (74) was lost on the Four Shoal, while nine French ships successfully escaped the bay and made for Rochefort. One of these, the battle-damaged Juste (70), was lost on the rocks near St. Nazaire. When the sun rose on November 21, Conflans found that Soleil Royal and Hà ©ros (74) were anchored near the British fleet. Quickly cutting their lines, they attempted to make for the harbor of Le Croisic and were pursued by the British. Proceeding in heavy weather, both French ships grounded on the Four Shoal as did HMS Essex (64). The next day, when the weather had improved, Conflans ordered Soleil Royal burned while British sailors crossed to and set Hà ©ros afire. Aftermath A stunning and daring victory, the Battle of Quiberon Bay saw the French lose seven ships of the line and Conflans fleet shattered as an effective fighting force. The defeat ended French hopes of mounting any type of invasion in 1759. In exchange, Hawke lost two ships of the line on the shoals of Quiberon Bay. Lauded for his aggressive tactics, Hawke shifted his blockading efforts south to the bay and the Biscay ports. Having broken the back of French naval strength, the Royal Navy was increasingly free to operate against French colonies worldwide. The Battle of Quiberon Bay marked the final victory of Britains Annus Mirabilis of 1759. This year of victories saw British and allied forces have success at Fort Duquesne, Guadeloupe, Minden, Lagos, as well as Major General James Wolfes victory at the Battle of Quebec. Sources History of War: Battle of Quiberon BayRoyal Navy: Battle of Quiberon Bay

Farm Bill 2014 Research Paper Example | Topics and Well Written Essays - 2500 words

Farm Bill 2014 - Research Paper Example dent Barrack Obama signed the bill into law after a successful procedure of amendment by the United States house representatives and United States senate (Wfan.org 2). The bill signed to law has an investment budget of over $489 billion which targets innovative programs to boost agriculture in the next five years (Wfan.org 2). The agriculture Act of 2014 is a powerful tool with important legislation will ensure that millions of American citizens have a huge historic gain. The bill aims at creating new jobs for Americans across the rural setups (Wfan.org 2). Moreover, agriculture markets according to the bill will be expanded primarily locally and internationally. This will ensure the farm produce harvested are sold quickly in the best markets globally. It should be noted that this farm Bill 2014 already signed into law by president Obama of United States of America is one of the greatest move American government has taken which will save tax payers over $24 billion (Sustainableagriculture.net 4). This is due to the reforms the law supersedes that will make farming easier and ensure timely accessibility to market. To begin with, the law has stated clear directives concerning agriculture commodities. Farming is one of the most unique profession businesses that face much risk for example; bad weather, natural calamities and poor marketing. The bill has clearly terminated direct payments, strengthened crop insurance and also encouraged innovative risk management approaches (Sustainableagriculture.net 4). This specifically will enable farmers to gain more assistance in farm production primarily when their farm is threatened by various risks emanating factors which are beyond control (Sustainableagriculture.net 4). In addition to this, the bill also ended direct farm payment to millionaire (Sustainableagriculture.net 4). To expand on this, it is clear that farmers with adjusted gross income (AGI) which hits $900000 and above are ineligible for payment from farm

The effect of Indian culture on McDonalds advertising Research Paper

The effect of Indian culture on McDonalds advertising - Research Paper Example Like McDonald’s advertisement in Hindi which was made to reach out to majority of the people seeking happiness, as Hindi is the prominent language in India. It has also named its product in Hindi like Chicken Maharaja-Mac. In any country non-verbal communication plays a vital role in its culture. India is rich with her ceremonial greetings. Each gesture has its own language. Hence marketers need to be clear about the meanings associated with each of the symbols and signs. Like McDonald. The logo of McDonald now not just represent a hamburger restaurant, it has changed in India to represent vegetarian foods also. Since in India, the concept of beef was not allowed across many states, hence McDonald changed their strategy to introduce vegetarian restaurants in India. Also it uses a mannequin representing a joker with folded hands doing Namaste in Indian style. It represents greetings in Indian culture. Rituals and customs are ways in which a society practices of follows their religious beliefs. These are also passed down from generation to generation. The purpose of rituals is to maintain social acceptances, social bondage, and satisfaction. Consumers are also guided by these rituals. McDonald had to change their marketing strategy to introduce items of Indian origin like Wraps Pizza McPuff, McAloo Tikki Burger, Mc Veggie, and Curry Pans to make win over the consumers. Traditions are the rules which society follows and each religion has their unique tradition to follow. Over the years this tradition does evolve to accommodate new traditions. For a company this tradition guides the responses of consumer in response to a strategy. Indians by are vegetarian by religion. Hence McDonald understood the huge potential of making money from vegetarian outlets. Hence they also opened vegetarian outlets to adapt to Indian society. In a country like India, which has many subcultures in it, good taste means many different things to a variety of

Causes And Effects Of Child Abuse

Causes And Effects Of Child Abuse Child abuse remains a significant problem around the world. The reasons for child abuse are diverse and tend to be different from a situation to another. It is found that children of different disabilities such as hearing, learning and visual impairment are at higher risk of being abused especially from their care givers. Another cause is Low socio-economic status and high social stress which lead some people to abuse drug and alcohol. Hence the severity of alcoholism and drug abuse increase the tendency to abuse others increases as well. Also it is clear that children of young ages are more likely to be abused by females than elder children who are abused more by males. Moreover, the abusing childhood experience can be a cause for an adult to abuse children, especially if this adult suffered rejection, maltreatment and violence in his or her childhood. The end effects of child abuse can be shown as physical effect which range from minor injuries to severe brain damage and even death. Another effect is the psychological manifestation where the child may have low self esteem and depression. Furthermore, the social effects associated with undesirable behaviors such as criminal behaviors and alcoholism. Causes and Effects of Child Abuse Child abuse is a major public health crisis. It affects children of all ages, colors, social classes and ethnic groups. The latest statistics estimate that more than 900,000 children are victims of child maltreatment. Abuse occurs at all ages but is most common in younger children. Child abuse may manifest as skin injuries, skeletal trauma, head injury, or many other forms. (Tenney-Soeiro Wilson, 2004). In fact, there are several causes for child abuse like in children with variety of disabilities or behavioral problems who can increase parental stress to the instant that causes child abuse. Moreover, low socio-economic status and high social stress are strongly linked with abuse. Also a personal history of abuse and rejection may lead a person to abuse others. In addition, there are also certain and important effects of child abuse and neglect on the physical, psychological, and behavioral development of children. Thus, these consequences affect the victims themselves and society they live in. Causes of Child Abuse To begin with, there are several causes that lead to child abuse and neglect. First of all, children with physical disabilities, learning disabilities, visual and hearing impairments, low birth weights, and physical health problems are at slightly increased risk of being physically abused. Also prematurely born and chronically ill children are at same risk level. In other words, children who for one reason or other place stress on psychologically vulnerable parents are most at higher risk of abuse. Children with disabling conditions can increase stress on parents because such children are difficult to manage specially among inexperienced parents. Children that show significant cognitive impairments, or those that barely communicate, or who are limited in mobility due to disability can be considered as chronic stressor for child care providers (Howe, 2005). Low socio-economic status and high social stress also play a role for physical abuse of children. Here the children usually descend from parents with typically poor educational achievements. Many social conditions raises the risk for child abuse and these conditions include poor housing condition , unemployment ,large family size , illness and the presence of new baby in the family .Physical abusers of very young children are more likely to be female, while abusers of older children are predominantly, though not exclusively, male. However, there is a tendency to overestimate maternal abuse and underestimate paternal or male abuse (Corby,2000). Whatever the age of the child is, most of child death occurs as a result of male violent behavior. Parents with depression and a personality disorder, and drug or alcohol abusers, are at higher risk of harming their children physically. In fact the more severe the alcoholism, the more likely violence is to occur. Parents who are alcohol abusers or with mental problems are typically subjected their children to prolonged physical abuse and neglect. Last but not least, it is perhaps not surprising to learn that the childhoods of many physically abusive parents turn out to have been cruel and loveless. Children that are killed or murdered are more likely to be killed by their mother if she suffered from some sort of maternal rejection or neglect during her childhoods. Parents who extremely suffered from family arguments , witnessed home violent behavior, physical maltreatment, absence of warmth, cruel punishment, and parental mental health problems were at higher risk of being aggressive and intrusive with their own children. Mothers who were physically abused in childhood are more likely to react to helplessness and need with hostility, while sexually abused mothers appear more likely to react to their children by withdrawing. And Crittenden, reviewing 35 years of research in the field of physical abuse, concluded that parents at the dangerous extremes of otherwise common child-rearing practices are those who live in the most dangerous circumstances and have themselves experienced the most danger in the past (Crittenden, 1998). It can be concluded that all physically abused children become physically abusive parents themselves, the majority of physically abusive parents were themselves physically abused and felt neglected during their childhoods. Abused parents that do not abuse their children are more likely to had support from their partner, had a positive relationship with an adult (for example, a teacher or a relative) during childhood, or received some form of therapy during adolescence. The majority of abusive mothers report being severely beaten in childhood by their own mother, while about half say their father attacked them. Moreover, children who witness violence between their care providers are more likely to become violent and difficult to manage. Such behavior simply adds to the mothers stress and tendency to deal with her children intemperately. In addition, if abused children become parents at a relatively young age, their ability to remain available and responsive under the stresses and strains of looking after their own children is limited. For example, physically abusive mothers were exposed to more stressors and less emotional support in the previous year compared with mothers who had not physically abused their children. A review of theoretical approaches shows that an abusive parents own abusive childhood is believed to be a more important factor for predicting child physical abuse than aggressive models outside the parents personal network (Coohey Braun, 1997). From the same review we can conclude which history of violence experience is best to predict if the mother is more likely to abuse her children or not. Its found that assaults by three types of well-known network members (her own mother, a previous partner, and current partner) increased the chance that a mother would physically abuse her children. Being abus ed by ones own mother dominated the effects of all other predictors. The second most important probability effect was a current abusive partner (Coohey Braun, 1997). Effects of Child Abuse As a result of the above causes, there are certain effects that might result from child abuse. Research now shows that the physical, psychological, and behavioral consequences of child abuse and neglect impact not just the child and family, but the community as a whole (Iannelli, 2007).To start with, the physical effects range from minor injuries to severe brain damage and even death. Physical abuse in infants and children can lead to brain dysfunction and sometimes to death. Most death victims of abuse and neglect are under age 5. In 1991, an estimated 1,383 children died from abuse or neglect; 64 percent of these deaths were attributed to abuse and 36 percent to neglect (McCurdy Daro, 1992). A child does not need to be knocked on the head to get brain injuries. Its has been indicated that infants who are shaken vigorously by the extremities or shoulders may sustain intracranial and intraocular bleeding with no sign of external head trauma. Thus early neglectful and physically abus ive practices have destructive consequences for their small sufferers. Physically abused children have been found to have more mild neurologic signs, serious physical injuries, and skin markings and scars than their non-abused peers (Kolko, Moser, Weldy, 1990). Not only is that but for most abused children fractures common. Multiple fractures and fractures in different stages of healing are also findings that may indicate abuse and emphasize the need for obtaining full skeletal surveys on children under 2 years of age when abuse is suspected (Hyden Gallagher, 1992). In addition, burns account for approximately 10% of all child abuse and have a mortality rate of 30% (McLoughlin Crawford, 1985).For most abused children burns are common and well marked especially on the dorsal aspect of the hand buttocks and perineum. Children who have been sexually maltreated, and some who have been physically neglected, have shown discriminating sexuality and signs of genital manipulation. For the most part, serious biological effect of child and adolescent sexual abuse is the risk of sexually transmitted diseases, including HIV and syphilis. Furthermore, abused children show higher levels of depression, hopelessness, and lower self-esteem especially in physically and sexually abused children. The longer period of physical abuse the greater emotional difficulties are found in those children. Also anxiety symptoms such as fearfulness, phobias, insomnia and nightmares may manifest in such cases. These symptoms may prolong and produces serious mental health consequences such as Difficulty establishing and maintaining relationships, eating disorders and suicidal attempts. What is more is that physical violence and unsociable behaviors are among the most consistently recognized childhood outcomes of physical child abuse. Sufferers of child abuse and neglect are at higher risk for criminal behavior and running away. Considerably less is known about connections between childhood abuse and other problem behaviors, such as teenage pregnancy, alcohol use and drug abuse, self-destructive behavior, and suicide. Many children who suffer from the psychological effects of child abuse often become child abusers themselves or can become perpetrators of violent crimes. Many inmates in our jails and prisons have been victims of child abuse (Dunning, 2004) .Alcohol and drug use are both illegal for teenagers, creating a natural confusing of alcohol or substance use with criminal behavior. For example, alcoholics often attempt other destructive behaviors, including suicide attempts (Schuckit, 1993). Diagnoses of alcoholism are complicated by the presence of antisocial personality disorder, which in turn, may include components of criminal behavior and sexual promiscuity. To sum up, there are multiple causes that lead to child abuse and neglect. In addition, it appears that there are dangerous effects that results from child abuse. Therefore, a number of primary and secondary strategies can be taken to prevent the several types of abuse and child abuse consequences. The primary strategies include parents training on parenting skills and dealing with disabled children, children education on self defense and report of any type of abuse. The secondary efforts should concentrate on investigation of child abuse reports by child protection agencies, clinical treatment of physical and psychological injuries, family counseling, self-help services, the provision of goods and services such as relief care, legal action against the abuser, and removal of the child or the offender from the home.

Interpreting the Quote “Always Look on the Bright Side of Life” Essay

„Always look on the bright side of life.â€Å" When I read â€Å"Always look on the bright side of life†, the song of the same title immediately got stuck in my head. The song is great and so are its lyrics. Although it was originally featured in Monty Pythons comedy movie â€Å"Life of Brian†, it is also commonly played at funerals. When people are having a hard time, it is very important to never let them forget that there will be better times again soon. The melody and the words often help me to get through a rough day or to forget a bad mood too. In the following essay, I will discuss the benefits of using this quote as a personal motto. For many people, including me, the quotation â€Å"Always look on the bright side of life† is also a personal motto. Everyday, you are surrounded by many pessimistic people and negative environments. It is your own choice whether you are going to be happy or not. People tend to blame other people for their unhappiness, which is ridiculous. It is very important that you are able to be happy on your own and that you do not need others to make you that. As for myself, I try very hard to live my life like an optimist and to not let other people’s moods and negative thoughts influence me in a negative way. Of course, I am not optimistic about every single situation. However, generally, I am making efforts in keeping my chin up and not letting others influence my good mood in a bad way. On the contrary, it is not difficult for me to be cheered up by other people when I am grumpy or disheartened. There are some days of course on which I wish everyone not to cross my way for his or her best because I know for sure that otherwise I would break out in tears or have an outburst of rage. However, I can say that I am a happy and well-balanced person most of the time. Choosing to see things in life positively is a view of life. Mankind strives to achieve happiness and it should always be our first goal but many people fail to reach this goal by seeing things negatively the whole time and being upset about things they cannot change anyway. Always looking on the bright side of life is the key to happiness.

Management Control Systems at Air India Essay

1. Introduction Air India, a national carrier is characterized with an urge to excel and enthusiasm started its operations on October 15, 1932. The merger of Air India and Indian, the country’s leader in the domestic sector, has helped the airline in emerging as a major force in the airline industry. 1.1 Domestic Operations On the domestic front, Air India operates to 47 stations, and 17 are connected to international destinations. The 172-seater Airbus A321 aircraft connects all major metros. The Regional operations provide coverage to all the metros and many smaller cities across the nation. 1.2 Services Apart from the basic services that an airline provides, Air India also offers – Frequent Flyer Programme- â€Å"Flying Returns†. Members of the Flying Returns Programme (FRP), can accrue mileage points while flying on Air India, Lufthansa and flights of Air India’s code share partners, and redeem them for award tickets or avail other facilities available with the service provider on Air India or Lufthansa. Star Alliance – Air India has joined Star Alliance in mid 2010. Star Alliance, is a leading global airline alliance of 21 top international carriers. Air India passes the benefits to its passengers by becoming a member like seamless transfers while travelling across the world, more frequent flyer mileage points, code-sharing leading to a wider choice of flights and access to lounge facilities worldwide. The Star Alliance network offers more than 17,000 daily flights to 916 destinations in 160 countries. Air India Express – Air India’s international budget airline, Air India Express, was launched in April 2005. Air India Express operates 200 weekly flights on its network between 17 Indian and 14 international stations. 2. Organization Structure 2.1 Current Structure Source: www.egyankosh.ac.in/bitstream/123456789/35931/1/Unit-29.pdf 2.2 Outgrowing the traditional model For airlines, the functional organizational model has worked well for decades. It helps by promoting deep technical expertise and economies of scale by grouping specialists together and focusing accountability for the direction and efficiency of all divisions on one person: the chief executive. Peripheral businesses and small customer segments got less attention from management, however, the mainstream passenger business received most of the attention. This functional model has been the best choice for some aviation groups, mainly those that outsource most of the support functions (such as catering and maintenance), lack the sophisticated information systems needed to manage more complex structures, or serve only a few homogeneous customer segments Yet many other carriers, like railroad and oil companies before them, have surpassed the traditional model. The rise of low-cost carriers is changing the nature of competition in the industry by letting some traditional airlines to expand into businesses that offer higher margins or require less capital than their core passenger operations. Functionally organized airlines often lack the flexibility to meet the varied needs of a diverse customer base—a problem that inhibits their ability to grow in ancillary businesses and in the fast-expanding market for budget travel. As the managers in a functional organization (with the exception of the CEO), aren’t responsible for profitability, costs can easily mismanaged. Moreover, labor agreements that cut across several parts of a company can lead to higher wages and benefits. This is because everyone from baggage handlers to the catering staff receives some of the same perks as the cockpit crew gets. To counter those shortcomings, aviation groups should analyze and take a hard look at the idea of implementing a new form of organization structured around separate business units, each with broad decision-making authority and responsibility for its own profitability. Such a decentralized structure resembles the classic business unit model of many diversified companies, retailers and banks, where individual units operate independently on a day-to-day basis and set their own strategic direction. For airlines, however, this structure must differ in one significant way: units operating as stand-alone businesses would quickly destroy the network value that comes, for example, from coordinating interconnecting flight schedules, efficiently allocating aircraft across a number of routes, and using the fare structure to maximize revenue throughout a large network. Airlines thus need a hybrid structure that reaps the benefits of independent business units while maintaining strong links among them. 3. Management Style And Culture 3.1 Attitude towards employees Air India is committed to provide its Employees a stable work environment with a scope of encouragement towards creativity and innovation to provide opportunity for learning and personal growth which helps the employees in improving their effectiveness. Above all, Employees are provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Air India customer. The management has created a culture where employees are treated as the valuable asset for the company. 3.2 Decision-making process * The procedure followed in decision making involves discussions among cross-section of departments and/or formal decisions by the Competent Authority on office notes in accordance with the Instrument of delegation of Financial and Administrative powers. * In respect of decision making on day to day basis at airports/stations, all the Duty Officers/Station Managers take spot decisions in accordance with the Instrument of delegation of Financial and Administrative powers and the established practices. * Decision making is by worker/management committees. * Employees are encouraged to be responsible and are given authority to make decisions. 3.3 Focus of Air India 1. Focus on relationships among the employees is the fundamental driver of leadership, culture, strategy, and coordination at Air India which allows them to coordinate more effectively across all functions. 2. Air India’s organizational competency is its ability to build and sustain relationships characterized by the following- * Shared goals: * Motivates individuals to move beyond what is best for their own narrow area of responsibility within their own function. * Motivates them to act in the best interests of the overall process of the organization and lessens competition between different functions within the organization * Shared knowledge: * Shared knowledge is about how the tasks of one person or group are related to all other tasks. * This enables the workforce to be more competent, efficient and coordinated than their competitors * Mutual respect: * Encourages all employees to value the contributions of their colleagues * Encourages all employees to consider the impact of their actions on others * Reinforces the tendency to act in the best interests of the overall work process 3.4 Credibility & Caring-Key to Air India’s Culture * At Air India, credibility and caring are the two critical ingredients of effective leadership. * Credibility and caring are the ability to inspire trust and the ability to inspire in employees the belief that their leaders care deeply about their well-being. * The top management team has gained the complete trust of managers in the field, and of frontline employees, by being forthright and consistent in their messages to employees. 3.5 Role of Supervisors * Air India supervisors are not obstacles to coordination among frontline employees, but play a valuable role in strengthening coordination through day-to-day coaching, counseling, and participation in frontline work, even baggage handling. * Supervisors go far beyond measuring performance and disciplining and focus on problem solving, advising, and providing support, encouragement, and recognition to individual subordinates. * Supervisors view their subordinates as internal customers who deserve help in doing their jobs better. 3.6 Role of Relational Competence * Teamwork at Air India is based on â€Å"relational competence†- the ability to relate effectively with others. * Relational competence is a critical ingredient of organizational success, though it tends to be undervalued in the world of work. * Other organizations usually underestimate the importance of relational competence, especially when it comes to people who perform highly skilled jobs. * Often excellent performers are hired, but they cannot integrate their work effectively with the work of others which results in undermining of the organization’s goals, which does not happen at Air India. 3.7 Official Language Implementation With respect to the internal culture of the company it continued to promote Hindi as official language. Various competitions like easy writing, debate, and quiz were organized during Hindi Pakhwara. In order to monitor progressive use of Hindi in the office, 57 Official Language Implementation Committees were constituted and meetings of these committees were held regularly. In order to facilitate officers/ employees in doing their official work in Hindi, seven Hindi Workshop training programmes were organized. NACIL’s In-house Magazine â€Å"Vimanika† was awarded second prize in the In-House Magazine Competition organized by Ministry Of Home Affairs, Department of Official Language. NACIL was conferred 2nd prize by a well known literary, Socio-cultural organization ‘Aashirwad’ for outstanding Hindi implementation in the category of Public Sector Undertakings (Large) of Government of India Mumbai. 4. Control Process of Air India The company has extensive internal control system which ensures optimal utilization and protection of resources, IT security, accurate reporting of financial transaction and compliance with applicable laws and regulations and internal policies and procedures. The internal control system is supplemented by extensive internal audit, regular reviews by management and well documented policies and guidelines to ensure reliability of financial and other records to prepare financial statements and other data. 4.1 Steps taken for effective control process/system in the organization * Air India has set up a special vigilance department headed by a vigilance officer whose main function is to initiate steps to curb corruption and malpractices in the organization. The prime functions to achieve this are as below: * Investigation of complaints against all categories of employees / travel agencies / handling agencies. * Monitor progress of action recommended by Vigilance against such employees. * Study and examine Systems & Procedures followed in various departments, identify corruption prone areas and suggest remedial measures to minimize scope for corruption or malpractices. * Organise, conduct surprise checks in sensitive & corruption prone areas. * Maintain Surveillance on employees of doubtful integrity * Ensure speedy processing of vigilance cases at all stages. * Ensure that there is no delay in the appointment of the Inquiring Officer, and that no tactics are adopted by the accused officer. These are few of the functions of the vigilance department to have proper check on instances pertaining to demand and acceptance of a BRIBE in any form or kind for providing any service. * SITA, to provide new Passenger Services System SITA, the aviation IT specialist, has been selected to provide Passenger Services System (PSS) to Air India on a turnkey basis. SITA’s Horizon platform provides PSS services to 140 airlines and will be used to deliver a single airline code in order to allow the seamless integration of Air India with Indian Airlines (as these two were merged under NACIL). SITA will also implement an efficient online booking engine, departure control system, and check-in and automated boarding control, baggage reconciliation system (BRS) and a frequent flyer programme. The booking engine will provide Air India full control over its own ticket distribution and drastically reduce costs.

Essay about Descartes discourse on method - 931 Words

Understanding Descartes’ Method of Doubt Clear your mind, if you will, of everything you have ever seen or known to be true. To begin understanding Rene Descartes’ method of doubt, you need to suspend all prejudice and prior judgments and start with a clean slate â€Å"for the purpose of discovering some ultimate truth on which to base all thought.† (Kolak, Pg.225). Discouraged with much skepticism from his own beliefs, Descartes was embarrassed of his own ignorance. He set out to try and accomplish the task of finding an absolute truth in which he would base his beliefs. Placing upon himself a task to find an axiom or absolute truth to base all thought, â€Å"he ventured as a youth in travel to collect a variety in experiences to derive some†¦show more content†¦(Descartes, Pg.19). On the other end of the spectrum, apriori knowledge ,which is an understanding based on reasoning, is a more efficient way of explaining the method of doubt presented by Descartes. Method of Doubt Step One nbsp;nbsp;nbsp;nbsp;nbsp;On the journey to find truth to base all thought upon, Descartes explains his first step in doing so. â€Å"Never accept anything for true which I did not clearly know to be such; that is to say, carefully to avoid precipitancy and prejudice, and to comprise nothing more in my judgment than what was presented to my mind so clearly and distinctly as to exclude all ground of doubt.†(Kolak, Pg.228). Assuming that everything you see is fictitious, Descartes believed he had no senses at all; â€Å"body, shape, extension, motion, and place are unreal.†(Weissman, Pg.23). Our senses have failed us all at one point or another in our lives, so why use the senses as a base for thought? The most famous quote and philosophy by Descartes in history ever, â€Å"Je pense, donc je suis, cogito ergo sum† (Durant, Pg.639). â€Å"I think, therefore I am† was the first step towards a basis to understand truth, and leaning away from truth through the se nses. Method of Doubt Step Two nbsp;nbsp;nbsp;nbsp;nbsp;The second argument that Descartes defends is another question posed towards the senses. How can we take anything as real if our dreams cannot beShow MoreRelatedDiscourse on Descartes Skeptical Method1672 Words   |  7 PagesSebastian Gumina Paper Topic #1 Descartes’ Skeptical Method Descartes’ method offers definitive conclusions on certain topics, (his existence, the existence of God)but his reasoning is not without error. He uses three arguments to prove existence (His and God’s) that attempt to solidify his conclusions. For his method to function seamlessly, Descartes needs to be consistent in his use of the method, that is, he must continue to doubt and challenge thoughts that originate in his ownRead MoreDescartes Discourse on Method931 Words   |  4 PagesUnderstanding Descartes Method of Doubt Clear your mind, if you will, of everything you have ever seen or known to be true. 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Hrm- Compensation - 717 Words

Employee Compensation and Benefits Dr. Jean Gordon HRM 530- Strategic Human Resources Management December 11, 2013 Choose the type of Organization for which you are designing a package. The type of organization I have chosen to design a package for is a newly opened medical supply store. The corporate office for the medical supply stores will be located in Lawrenceville, GA. This organization will sell medical supplies to medical facilities as well as to the public. The organization will sell online in addition to have few stores throughout the Metro Atlanta area. This company will have 5 locations and will have a total of 300 employees. Each location will be in charge of the online selling for their zone of 30 mile radius.†¦show more content†¦Thereafter, the 3rd through the 5ht percent will be match by $.50 for every dollar contributed. This compensation package will also include a health spending account to help with medical office co-pay, dental services and for prescription glasses. Due to government regulations the benefits package will include protection under the following laws: FMLA, FSLA, and Affordable health care act. The employee will be eligible for protection under the FMLA after working 1250 hours. In addition, being that this position is a non-exempt position the employee will be paid time and half for anything worked over 40 hours. The 40 hours must be labor work hours and cannot be used in conjunction with pay without work. The rewards package will include bonus for company meeting and exceeding profits and will be awarded semi-annual at the rate of 10% of the annual salary. The 10% will be granted if the company meets 100% of sales goal. If the company meets 95% of the forecasted sales then the employee will be granted 5% of the annual salary. 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Corporate Social Responsibility Essay - 1897 Words

Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception and perspective an individual or group has towards the situation; the definition has also varied through time. In general terms, Manakkalathll Rudolf (1995) define corporate social responsibility (CSR) as â€Å"the duty of organisations to†¦show more content†¦Today, manager’s sensitivity to the issue is a result of pressures from the public, from interest groups, legal and governmental concerns and from media coverage (Deresky 2006). There is much debate as to what is considered socially responsible, and it is difficult to conclude where to draw the line in regards to where a company’s responsibilities begin and end. This ‘grey area’ can be attributed in part to the lack of a moral standard that can be accepted across all cultures. One side of this debate presents ethics and ethical standards as providing the basis for the adoption of CSR codes by multinational companies. Levis (2006) describes company’s CSR codes as â€Å"self regulatory instruments that address the issue of their social, environmental and human rights externalities.† These codes are generally developed in cohesion with a company’s culture and what they deem as ethical. 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Gender and Machismo free essay sample

Machismo is a cultural ideal that determines many characteristics of Latin American male behavior, which structures interactions with women and other men. In terms of machismo, males have an extensive and almost uncontrollable sexual drive, and it is their right to satisfy that desire in the ways they choose. They can demonstrate their masculinity by having affairs and having illegitimate children. In contrast, female sexuality is seen as an object over which the male always has control. Females are expected to have only one sexual partner, none before or outside of marriage. Women are the ones who are humble and self-sacrificing toward their children and family (Sanabria, 2007). Machismo sexual behavior is a source of pride for males and men must prove their manliness by upholding their sexual dominance. In this way, reputation is one of the driving forces behind machismo. The overemphasis on sociosexual reputation explains why males often act in socially safer yet physically more risky ways. We will write a custom essay sample on Gender and Machismo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The men are taught at a very young age to be manly and end up raising their own children the same way. Men do not reveal their true feelings to anyone as proof of their manhood. A man is never to let someone question, criticize or attempt to ruin their manliness and let alone reveal his feelings to anyone because of the fear that they could somehow be able to take advantage of them. Studies of Latino Masculinity ideology or machismo have identified a syndrome of maladaptive characteristics, harmful to those who endorse macho personality traits and to others around them. One study described the macho personality constellation, or machismo, as a primarily Hispanic phenomenon with three defining characteristics: callous sexuality toward women, a perception of violence as manly, and the view that danger is exciting (Saez, Casado, Wade, 2009). Machismo is still evident in the Latino culture. It is still present in our culture in the community here. It has definitely been passed down generations. It is more prominent in the older generations. Men still engage in risky behavior and violence towards women. Many men still have trouble expressing their emotions. I have seen machismo in others parents, children, and in friends.

Gender and Machismo free essay sample

Machismo is a cultural ideal that determines many characteristics of Latin American male behavior, which structures interactions with women and other men. In terms of machismo, males have an extensive and almost uncontrollable sexual drive, and it is their right to satisfy that desire in the ways they choose. They can demonstrate their masculinity by having affairs and having illegitimate children. In contrast, female sexuality is seen as an object over which the male always has control. Females are expected to have only one sexual partner, none before or outside of marriage. Women are the ones who are humble and self-sacrificing toward their children and family (Sanabria, 2007). Machismo sexual behavior is a source of pride for males and men must prove their manliness by upholding their sexual dominance. In this way, reputation is one of the driving forces behind machismo. The overemphasis on sociosexual reputation explains why males often act in socially safer yet physically more risky ways. We will write a custom essay sample on Gender and Machismo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The men are taught at a very young age to be manly and end up raising their own children the same way. Men do not reveal their true feelings to anyone as proof of their manhood. A man is never to let someone question, criticize or attempt to ruin their manliness and let alone reveal his feelings to anyone because of the fear that they could somehow be able to take advantage of them. Studies of Latino Masculinity ideology or machismo have identified a syndrome of maladaptive characteristics, harmful to those who endorse macho personality traits and to others around them. One study described the macho personality constellation, or machismo, as a primarily Hispanic phenomenon with three defining characteristics: callous sexuality toward women, a perception of violence as manly, and the view that danger is exciting (Saez, Casado, Wade, 2009). Machismo is still evident in the Latino culture. It is still present in our culture in the community here. It has definitely been passed down generations. It is more prominent in the older generations. Men still engage in risky behavior and violence towards women. Many men still have trouble expressing their emotions. I have seen machismo in others parents, children, and in friends.

Postquick Parcels Essay Example

Postquick Parcels Essay Access also has its advantages and disadvantages, which need to weigh up against Excels advantages and disadvantages to come up with the right choice of software. Access advantages include: -* Access can perform advanced queries.* Access can make forms to insert data.* Access is very user friendly.* In Access you can have macros to go between forms and queries.* Access has lots of facilities which help to improve the appearance these include- Word Art, Paint, text and line fill, Spell check, Clip art, Importing pictures* Access is not a flat file database so you can also create relationships between tables of data.* It has a query language, which means it can perform advanced searches.* You can hide certain forms out of view.* You can put a password on the system to prevent people tampering with it.* There are writing tools including spelling and punctuation tools available.* Access can have relational tables, which are linked together. This avoids repetition in entering in data as m ore than one department of the system can share one bit of data.Access has disadvantages as well as advantages these include: -* Access is more sophisticated than Excel and is therefore harder to use for a novice.* Access is used by professional system designers who design systems for end users. This means the system must be very powerful and very detailed. However it is more complicated for a non-expert to use.High Level Language Such as PascalI have decided not to use a high level language, as I do not have the necessary knowledge to produce a system written in a high level language such as Pascal.Advantages* It can be customized to suit the companys needs.Disadvantages* Developer does not have sufficient enough knowledge.* I would take a long time to code some areas where as in Access they are easily done in tables.Evaluation of possible software solutionsI have decided to recommend the use of Access to the clients as being most suitable because it seems to offer more facilities and features, which will help me in designing a program for the Postquick Parcels, clients.Access is more usable than both Excel and Pascal and the end users will find the system easier to use as the system will save time by cutting out repetitive tasks and will give them quick access to the information they need. A system designed is Access should give a very user-friendly interface and will function in the way the clients want in to. Access is a quick database and is quick to open files and change to new pages. Access will really provide a solution to the clients needs, as it is a diverse program, which can be used in many different ways. Another very good thing about Access is that it will be very easy to upgrade, introduce new functions and make modifications as and when they are necessary.The system should take approximately 4 months to complete and has the proposed delivery date of the 30th of April. It will come complete with a progress report, a system guide and details on t he testing completed.DATA REQUIREMENTSThere are many data requirements for the new database system these include the following:* Data on the different prices, which depend on the various, weight categories.* Data on the parcel which the customer is sending, this will include, parcel ID, width of parcel, length of parcel, height of parcel, total dimensions, weight and price which will be calculated by the computer.* Data on the customer, this will include, customer ID, customers title, customers surname, customers forename, businesses name which the customer comes from as well as the business town, postcode, contact number, email address, street and street number.* Data on the parcels destination, which will include, Destination ID, the recipients company, address, town, county and postcode.* To actually order the parcel the information needed is, the order, customer, destination, parcel IDs and the date ordered and the required delivery date.THE DATA FLOWData Flow DiagramTo help me design an effective and structured database system I have drawn a data flow diagram to show the logical movement of the data through a system, however it does not show how the data is stored.There are different levels of data flow diagrams, I have drawn a level 1 diagram that can also be known as a context diagram. A data flow diagram has many symbols, which mean specific things the symbols I have used are: -* External Entities can also be known as a data source or destination. In the following diagram the Customer is the External Entity.* Processes are operations performed on the data. In the following diagram there are five processes each named P1, P2 etc.* Data Stores are logical stores for data, which are not physical in the following data, flow table they are labelled D1 and D2.There are many different levels of DFDs the DFD below is a level 0 and the DFD on the following page is an example of a level 1 DFD.Entity-Relationship diagramsEntity-relationship diagrams are diagram s, which show the relationship between entities in a database. Entities are things of interest to an organization about which data is held. In order to be able to draw an entity-relationship diagram you need to know the degree and the name of the relationship. The degree of the relationship will come under one of three categories:1. One-to-one, e.g. relationship between Person and National Insurance number which is unique to every person.2. One -to-many, e.g. relationship between Customer and Parcel Order.3. Many-to-many, relationship between Customer and parcel.Below are examples of data entities, which are relevant to my system.SYSTEM DESIGNTop Down DesignA top down design is the technique of cutting down and simplifying a complicated problem into the major tasks which need to be completed and then cutting down the major tasks into modules. It is mainly used in programming but the principle can be used to help design my system.Modular DesignThe system can be divided into different modules, and these modules can then be drawn in a structure diagram to show how the modules relate to one another and to form the whole solution to the problem. On the following page there is a structure diagram of the proposed system.System Structure DiagramAlgorithm DesignFinding IDI have devised an algorithm to show how the system will search and answer for an ID by the user entering in the business name. The diagram shows the flow of actions and could be called a flow chart. I could create algorithms for all of the queries.USER INTERFACEWhen thinking about the user interface you should think about who the system is for, what tasks the system is performing, and what environment the system will be in and whether the technology is feasible.OutputsThere will be two main outputs of my system and all need to be user friendly. These outputs are as follows:Consignment Note:The consignment note will be given to the recipient via the delivery and will need to include some details on the customer sending the parcel, these will be the customers ID number, title and surname so that the recipient knows whom the parcel is from. Then so that the delivery person knows where the parcel has got to go I will include information on the destination ID, name of recipient and their address.The note is mainly for the recipient and delivery person, this means that it wont need to carry very much information. For instance it will not need to carry the price of the parcel delivery. The recipient will need the information on the customer sending the parcel and the delivery person needs the information on the destination.The consignment note only needs to have a plain and simple design showing the necessary information and it is not necessary to include any colour and images. The font will be Times New Roman as this is a very easy to read font and will be in size 10 font to make it even easier to read, if it was smaller it would be a lot harder to read. The destination information wil l be in larger font and bold so that it will stand out easily for the deliveryman. The most important thing about the consignment note is that it is clear.Query outputs:The results of my queries could either be displayed in a table or in a form created by a wizard. The presentation of the results would better in a form this is because of a number of reasons, which include:* It is easier to read from forms than tables.* Forms display one record at a time, rather than all of them at once, like on a list, which make it harder to isolate one particular record.* Forms are better for presentation as they can have images on them and you can change the font and size.* With tables you cannot have buttons, where as, you can with forms.Over all forms are better for this type of system as they are more user friendly because they look less intimidating than tables and require less work on behalf of the user as they can have buttons on them to take the user to and from different forms and menus.E ach form will have a title to identify it to the user. The forms will not be cluttered and if anything will have a maximum of two images. This will insure that the results are easily readable and not interfered by unnecessary clutter. The field headings will be written in a clear easily read font like Tahoma and in 10 points, this will make the information clear and easy to read. This is better than fonts such as Algerian in font 9 which although is fancy, is difficult to read.FormsThe reason I have chosen forms instead of tables for the system is explained above under the title Query Outputs.There are four main forms, which are used for entering data about the customers, parcels, destination and orders information. All of these forms have their own clear large title saying what the data is about. Each field as above (query output forms) is in point 10 and in a clear and legible font, which is, well defined and easy to read. Also the forms will be clear of images as they are not rea lly needed, and there are large rewind and fast forward buttons to manually take the user through the records. Each of these forms follows the same structure to make the forms consistent in presentation and familiar to the user. All the forms will be in a light blue colour. I have chosen blue because it shows up the black writing very well and the writing is easily visible where as if I had filled the background in red or green the writing would not have shown up very well at all.On some of my forms where appropriate, e.g. customers title or possible weight categories, I will include drop down lists which should save the users time when entering information as they will just have to drop the box down and choose the category they want.MenuThere will be three menus: the first one will be a general welcome menu giving the user the option the go into either the existing or new customer menu. The welcome menu will have a large welcome title and will have two large buttons to take the use r to one of the two other menu choices. It will also have two images as without them the menu will look very plain and boring as there would only be a title and two buttons. The existing and new customer menus both will contain a lot of buttons, which take the user to different forms or run queries. The buttons will have an easily distinct font like Tahoma and will have a font of at least size 10 points. The menu will also have a light blue background so that there is a consistency in colour.ReportsThe reports I need to include for the system are : -* Consignment notes which are discussed above.* Price lists which specification says must be included. This will be used for hard evidence on the prices and may be used when re-pricing the cost of sending parcels.* Managers statistics which were also specified in the specification.METHODS OF DATA ENTRYThe user only needs to enter data into the database about the customer, parcel, destination and order. To make data entry easy I have writ ten instructions for the user on how and what information to enter in but on the whole it is self explanatory and very easy to get used to. Also as explained earlier I have even included list boxes so information doesnt always need to be written in manually by the user thus cutting down on human or syntax error. The screen print below shows one such list box which brings up possible suggestions for peoples name titles.However if there was a duke the user simply has to type in the title and the system will accept it. This is shown below.The user will have very easy access to the data entry forms, which requires the user to simply click on the appropriate button using a computer mouse, which will take them to the required form. This will not require users to have knowledge about opening and closing forms in a raw database. Then once in the appropriate form the user will be able to use a keyboard and mouse to type in the appropriate information.Over all the user will use the keyboard f or data entry and will use the mouse for the operation of the system (e.g. buttons).RECORD STRUCTURECustomer RecordsThe customer records will be in a table called Customer. The following table shows the field names, their type and field size.Field NameField TypeField Size (maximum number of characters you can enter into a field)Customer IdAuto NumberLong IntegerTitleText20Customer SurnameText25Customer ForenameText25Business NameText35Business Street and Street NumberText40Business TownText25Business postcodeText7Contact NumberText25E-mailText50Destination RecordsThe destination records will be in a table called Destination. The following table shows the field names, their type and field size.Field NameField TypeField SizeDestination IDAuto Number Long IntegerDefaultName of Recipient CompanyText40Address of RecipientText50TownText30CountyText25PostcodeText7Parcel RecordsThe parcel records will be in a table called Parcel. The following table shows the field names, their type and fi eld size.Field NameField TypeField SizeParcel IDAuto Number Long IntegerDefaultWidth of ParcelNumberDecimalLength of ParcelNumberDecimalHeight of a ParcelNumberDecimalTotal DimensionsNumberDecimalWeightNumberDecimalPriceCurrencyCurrencyConsignmentNumber Long IntegerDefaultOrder RecordsThe order records will be in a table called Order. The following table shows the field names, their type and field size.Field NameField TypeField SizeOrder IDAuto Number Long IntegerDefaultCustomer IDNumber Long IntegerDefaultParcel IDNumber Long IntegerDefaultDestination IDNumber Long IntegerDefaultDate OrderedText10Delivery DateText10FILE ORGANISATIONI will be creating a relational database where tables work collectively rather than individually. For this to happen there is a need for links between the tables, the links need to be between one key field in a table and a foreign key in another. The foreign key and primary key must ideally both be called the same thing and spelt exactly the same an d essentially be of the same field type so that there is not a syntax error. Below is a list of the links I will have between different tables: -* Customer ID in the Customer Table and Customer ID in the Order Table so that if the customer ID is typed in the order table all the other information will come up.* Parcel ID in the Parcel Table and Parcel ID in the Order Table. So that if a user types in a parcel ID in the order table all other parcel data will automatically come up.* Destination ID in the destination Table and Destination ID in the Order Table so that if a user types in a destination ID in the order table all their other data will automatically come up.* Weight in the weight cost table and Weight in the Parcel Table. This is so that the system can use the weight in the parcel table to calculate the cost by using the weight cost table.SECURITY AND INTEGRITY OF DATAIntegrityInput MasksInput masks can be used in fields in tables to format data and have some sort of control over what values can be entered into them. Input masks consist of literal characters along with other special characters, which determine the kind of value that can be entered. Input masks are mainly used in text and date/time fields, but can be used in number or currency fields. I will be using input masks to make sure the users dont make obvious errors when inputting data. By obvious I mean, for example, not putting capitals at the beginning of a name or putting too many digits in a phone number.Validation RulesA validation rule specifies a test, which has to be performed on any data entered into the field. If that data doesnt pass the test a message comes up on the screen, which shows the text specified in the validation. I will use validation rules to make sure that on every parcel record there will be checks to makes sure the size and weight of each parcel has a:* maximum weight of 30 Kg* minimum weight of 1 Kg* maximum length of 150 cm* maximum total dimension of 300cm* maxim um weight of any one consignmentList BoxesList boxes are drop down boxes, which display a range of possible categories for a user to choose from. Once clicked, the chosen value will be transferred to what ever field the box is connected to. This will help to prevent data entry errors or syntax errors and acts as a form of validation (previously shown on page 18).SafetyBack up recommendationsTo insure the safety of the database I would suggest daily back ups are made so that if the system for some reason looses its integrity, the company will have a recent back up to fall back on. This type of a daily back up is called a differential backup. This will insure that the majority of customers orders will not be affected and therefore the company will not lose customers. The regular backup should be made to a floppy disk, there should be a floppy disk for daily back ups done on Saturdays, Tuesday s and Thursday. Another floppy disk should be used to data back ups on Mondays, Wednesday s a nd Fridays. This means that if for some reason the system goes down and the daily back up that day had gone wrong, there is always the other floppy disk which even though is dated may still be of some use.SecuritySecurity is provided by making sure there are safeguards to ensure that data is not accidentally or maliciously corrupted.PasswordsThe system will have a password, which prevents the user from changing the design or appearance of forms. All the user will be able to do is enter the appropriate information in the right sections. The only person who will have total access to all areas both the users and behind the scenes of the database will be the administrator.EncryptionEncryption is where data appears garbled unless you know how to decrypt the data.Other Security RecommendationsI would suggest the user have various security measures for the system, these include: -* A security manager who can oversea and monitor all terminal activities.* Keyboards and monitors to be locked via a password when they are not being used or are left unattended.IMPLEMENTATIONSTARTING WITH A SIMPLE DATABASEThe TablesThe system will include five tables, these are: -* Customer, this table should include the fields concerned only with the personal information to the customer and does not include information about the parcel or anything else.* Destination, this table is where the user will enter in all information about the parcels destination.* Order, this table should include all information needed for and order to make the deliverers life easy. I am going to include all information about the customer order and destination and will also include the price of the parcel.* Parcel, this table will include all information about the parcel.* Weight Cost, the user will not use this table because the weight and costs should only be changed if the company changes their prices. The table will be used like a reference table or a look up-table (as in excel) in queries.Customer table:The c ustomer table includes the fields:* Customer ID* Title* Customer Surname* Customer Forename* Business Name* Business Street and Street Number* Business Town* Business postcode* Contact number* E-mailTo the right you can see a copy of design view of the customer table, as you can see all but the key field are text data types, this means that the information entered here can be both numeric and or letters. The reason that the contact number is a text data type and not a numeric type is because a numeric field would not allow a leading zero where as a text type will. Every table must have a key field, a key field is a field, which is a unique number field, which is used as an index. The Customer ID is an auto number, an auto number is a number, which is unique to that particular record, and the computer program enters it automatically.Destination table:The destination table includes the following fields:* Destination ID* Name of Recipient* Address of recipient* Town* Country* PostcodeT his table, like the customer table, has mainly text data types and only the key field is different, as it has to be a key field.Order Table:This table includes the following fields:* Order ID* Customer ID* Parcel ID* Date Ordered* Delivery DateThis form will not actually be used to directly enter in information on orders as the order information will be entered in by the user on to an order form which due to the relational links between the tables will transfer the necessary information on to order table.The form has Order ID as the key field, this means each order is given its own identification number which if necessary can be used like a reference.Weight and Cost table:This table includes only two fields:* Weight* CostLINKING THE TABLESThe tables are linked together to make a relational database. The tables are linked by means of a common field. One of the common fields must be a key field and the other is known as a foreign key.The purpose of having a relational database is that by linking tables you can use data from all of the tables not just one. For example instead of writing the customers information twice, once in the customer table and once in the order form, you can just enter in the customer ID in the order table and the information will come up, this is all down to the relational links.Below is a copy of the relationships between the tables.ENTERING DATANow that the structure of the database is in place how the user is to enter in the data is the next task. The entering of the data should be user friendly, quick and as far as possible not prone to human error, because time is very important.To make entering data easier I have decided to use the auto form function, which is quick and effective at designing simplistic and easy to use forms. All you have to do is follow the various self-explanatory steps, which the wizard takes you through. Below are the forms I have used in my databaseCustomer Data FormParcel Data FormOn the previous page is my fir st parcel data form, however it relied on the user remembering the different weight categories, this is not very reliable and is subject to human error, so I decided to include a list box with the categories already in there, this makes the form easier to operate. I have also included a title and instructions telling the user what needs to be inputted and that the measurements not including the weight need to be measured in centimeters. The improved form is shown below.Destination Data FormOrder Data FormOriginal designI have modified the order table throughout the project to make it easier for the users to use, however below is my first design, which simply includes places for the user to enter in the IDs and also the date ordered and delivery date, independently, without any help from the computer by way of an input mask.Revised FormAs you can see from the following form I decided to change the order form to include a lot more information. The modified order form is better because the user has to enter in less information. All the user has to enter in is the Customer ID, Parcel ID Destination ID and delivery date. All the other information is automatically brought up as you type in the auto numbers (relational database) and the date ordered is automatically entered in due to the date input masks (as explained later).Final Order FormThis form includes a title, instructions and record navigation buttons to take the user manually through the records. Also the fields where information needs to be entered is written in red for the users convenience.AVOIDING HUMAN ERRORS USING INPUT MASKSTo improve the database and make it less likely for users to input errors into the database I have included a number of Input Masks and default values, these are all shown below:Customer Data Table:There is an input mask in Customer Surname field, which makes it impossible for the user to enter in anything but a capital letter for the first character.There is an input mask to make sure the Business postcode has a letter, letter, number, number, number, letter, and letter.Destination Table:There is an input mask for the business postcode, which is the same as the input mask above.Order Table:I have included a default value on the Date Ordered field, which enters in the correct date automatically once you add a new record.VALIDATION RULESI have included several validation rules which make sure the specification (as stated previously) is carried out. These Validation Rules include making sure that the: -* maximum weight of 30 Kg and a minimum weight of 1 Kg, which is the validation rule on the Weight Field in the Parcel Table.The validation rule stated that the value entered in the weight field must be between 0 and 30 Kg. So the smallest value you could enter is 1.1 Kg and the largest you could enter is 30 Kg.* maximum length of 150 cm, which is the validation rule for the Length field in the parcel table.The validation rule stated that the value entered in th e length field must be between 0 and 150 centimeters. So the smallest value you could enter is 1centimeter and the largest you can enter is 150 centimeters. It also means this it wont be possible for the user to enter in a negative number.* maximum total dimension of 300 cm, which is the validation rule for the Total Dimensions field in the parcel table.The validation rule stated that the value entered in the total dimension field must be between 0 and 300 centimeters. So the smallest value you can enter is 1 centimeter and the largest you can enter is 150 centimeters. It also means this it wont be possible for the user to enter in a negative number.* The maximum weight of any one consignment is 200kg. I have included the validation rule that if the total weight of any one consignment goes above 200 kg an error message will be displayed.QUERIESSimple QueriesTo improve my database further I have set up a query. A query is a function, which can do things like looking up certain fields in a certain table and searching for something within that field.Parameter QueriesA parameter query is more complicated than a simple query. It is a query which when runs, displays a dialog box, which asks you for information e.g. a surname. The query then looks through the customer records and would find all the records with that surname. When you create a query you need to decide what fields of the matched record to show. This is done by first of all picking the tables you want and then the fields, which are pasted into the field row at the bottom. Then you need to type in what the dialog box is going to say, this is put in the criteria row under the field, which is going to be searched for a match. In my database I have included the following queries:Finding Existing destinationThis query is one, which the user can use, to find the information on a destination, which the customer has already previously sent a parcel to. This should help the user to save both time and disk space as it makes sure only one copy of the same address is kept on record.I have included all the fields because when the query brings up the record asked for, the user will want to see all the information held on that record. To make the parameter query work I need to specify the criteria by which the computer will search the records. In this case the criteria is as follows:This formula means that the computer has to look in the destination table and under the Name of Recipient company, as shown in the query screen print showing all the fields, to get a match to the name of recipient which is written in as shown in the above caption.In the dialog box I could have had one of two possible formulas I could have had:* Like * [Enter Business Destination Name:]*With this search the user would have to enter in the full business name, however with the following formula which has a wild card, which is the two ; signs either side of the parameter, the user will not have to enter in the whole name to get the record as it can match up the beginning three letters with the record needed. This is good as it will save time and doesnt mean the user has to enter in long company names.* Like *[Enter Business Destination Name:] *When the query is run the following dialog box is shown.Finding IDThis query is also intended to save the user time when finding an existing customers ID number if they had forgotten it. The dialog box will ask the user for the Business name of the company that is sending the parcel.Updating customer dataThis is another query which saves the user time when entering and changing data. The dialog box asks the user the business name of the customer and then the computer matches the name given with the business name fields in the customer table records. The following diagram shows the criteria formula.Total DimensionsThis query speeds up the entering of the parcel data by calculating the total dimensions of the parcel by adding up the width, length and height. Th is both saves time for the user and helps to prevent human error when calculating the total.I used the Expression Builder function to put this calculation into a formula.Finding Weight From PriceTo do this I had to use the weight and cost fields, however in order for the user to be able to enter in the weight of a parcel and for the computer to work out the price you have to use the relationships and get the weight from the parcel table and match it up with the weight in the weight cost table where it will then get the price. This has been made possible because of the relationships as discussed previously. The screen print below shows you how the weight and cost have been taken from different tables.This query is not used as a parameter query as it is not directly going to be used as parameter query, it will be used to create the form to enter data about parcels.Below is the overall design view of the two queries as explained above.CONSIGNMENT NOTEAs a ReportThe consignment was prod uced using the report wizard and pervious discussion explains the layout and design of the note.This is the first design of my consignment form, which will be given to both the deliveryman and the customer.Below is the final design for my consignment note. The annotated notes describe the improvement I have made.As a QueryThe above screen print shows the design view of a query for the consignment note, which after the user inputting the customers ID will display the total cost, and weight of all the parcels being sent by that person.The screen print below shows the form created when the user asks the computer to run the consignment query for the customer with ID number 1. This consignment note will be given to the customer along with the itemized list given to the deliveryman.Integrated Consignment notes for the deliveryman and CustomerInstead of having two separate consignment notes for the deliveryman and the customer I have designed a query which incorporates all the field from b oth consignment notes. This query is shown below.The combined consignment note includes the following fields:* Sum of Weight* Sum of Cost* Title* Customer Surname* Name of recipient* Address of recipient* Town* Total Dimensions* WeightOn the following page is the consignment report created for the customer with ID 5.REPORTSPrice ListsIt is specified that a report showing the price listings for the various weights is included in the system. I have made a simple report, which will show the managers the prices. This report is shown below. As you can see it is clear and simple.ButtonsAs you can see from the above screen prints I have used button in all of the switchboards which when clicked will take the user to the forms and queries as specified on the buttons themselves.The code fo